OgreCave

Hasbro Advertising Machine In Full Swing

October 24th, 2001: Allan Sugarbaker says...
Hasbro Advertising Machine In Full Swing

Seems like Hasbro’s putting their product in our faces more often than usual lately. At my local supermarket, the Lucky Charms boxes are shrinkwrapped together with a CD-ROM that has both a free Hasbro Interactive game (Boggle, Chutes & Ladders, Operation, Monopoly Junior, or Yahtzee) and AOL version 6.0. As if getting in your face during breakfast wasn’t enough, a new TV commercial for Hasbro’s Get Together Games shows a bunch of guys so bored, they start sticking party horns into any orifice they can find (above the shoulders, that is). Is someone making a big push for a strong Q4 profit? Methinks someone is.

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