3D Unplugged-Games Figure In Flat PC-Games Mag, Free For Five Dollars

WizKids announced Monday that they’ve done a deal with the publishers of PC Gamer magazine to include a special redemption coupon in their September issue. The coupon plus five bucks will get you a limited edition MechWarrior figure not available anywhere else. I can see what PC Gamer will get out of this – lots of non-PC gamers fiending for one of their issues – but I wonder if it’s going to have the cross-market promotional effect that WizKids would probably like. If you were a player of one or two of the MechWarrior games for PCs and you suddenly had an opportunity to pay $5 for a little plastic thing, would you do it? Hmm.