Suave in-store campaigns for Avalon Hill

This looks seriously freakin’ hot. Avalon Hill’s official incorporation into WotC is bearing fruit: “Wizards of the Coast is producing its first board game expansions as part of this program. The expansions, which are taken home by the winners of the event, will serve to alter play for experienced players, who have often figured out the strategies and counter-strategies that work best with the game as it came out of the box. And they’ll help WotC evaluate the concept of board game expansions as add-on products, which it’s interested in as a way to expand sales of the Avalon Hill properties.” That’s right, kids: Risk 2210 expansion boards, available first (possibly only) to winners at store events. Axis and Allies and Acquire (!!!) will also be getting the “Avalon Hill Frontline” treatment. Evil? Brilliant? Both?


  1. Interesting to see how it plays out. But frankly I’d rather see a reprint of Giant Monsters and/or The Queen’s Gambit…

  2. And what of expansions for Cosmic Encounter? These do not even require development and playtesting–just layout and printing.

  3. By all retailer accounts, the AH edition of Cosmic Encounter is not a good seller. I doubt you’ll be seeing any future CE action from them; Cosmic Encounter Online is the place to be if you’re a fan.

Comments are closed.