Amazon ventures into print-on-demand

April 11th, 2005: Allan Sugarbaker says...
Amazon ventures into print-on-demand

We’ve heard through the grapevine that Amazon has just acquired a print-on-demand company called Booksurge. Yes, the giant online store can now offer to print and bind a book for you that only exists in electronic form until you buy it. Depending on what Booksurge charges, Amazon could be in a position to lower the barrier of entry into the game industry and the book trade in general. It has long been debated in certain circles that print-on-demand could eliminate the need for physical game stores, or at least complement their shelf stock. And yes, print-on-demand has been around for a while, and several companies make use of it to stock their shelves, but now a huge entity has the ball and might decide to run with it.


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