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WalMart uses miniatures to make more retailer friends

April 16th, 2005: Allan Sugarbaker says...
WalMart uses miniatures to make more retailer friends

Apparently mega-chain retailer WalMart is moving deeper into collectible miniatures territory, a trend that’s making some game store retailers nervous. As a guest retailer reports at ICV2, WalMart is selling the Star Wars Miniatures Game at well below MSRP (and though the story claims WalMart did not carry the first two sets of the game, both are listed on WalMart’s website at similarly discounted prices). Does this actually surprise anyone? Of course the biggest selling products of the gaming industry will attract the attention of the biggest retailers. Independant retailers shouldn’t get too bent out of shape over WalMart wanting a piece of the collectible minis pie, and the discounted price lets the company elbow its way in for the largest piece possible. If this was indeed a recent change for WalMart, independant retailers should have seen it coming. (Amusingly, WalMart claims to have the hardcover version of the miniatures. WalMart: undoubtedly gaming specialists.)

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