Zypods are basically Russian nested dolls with Clix-oid rules and game features instead of little babushka faces. The press release says it’s launching in a test market now… but the product page indicates that the test market is essentially half the major cities in the center of the country. (Plus Boston.) This looks decently thought out – the price point is certainly right – but it remains to be seen what it will take to make a hit with the kids’ market these days. At least this is not completely wild-assed, or a CCG. For more details, here’s the playmat PDF.