Weisman indeed ousted as WizKids CEO

June 23rd, 2006: Mike Sugarbaker says...
Weisman indeed ousted as WizKids CEO

I know everyone hates “sources,” but we do now have multiple ones, so here goes: “sources” confirm that Jordan Weisman is no longer in charge at WizKids. Discuss!

[EDIT: And now we have confirmation, and added details, from Jordan Weisman himself. Click “Read more” below for today’s press release]

WizKids press release follows:

Dear Hobby Game Community,

Due to changing demands within our industry and within our own company, WizKids is reorganizing to strengthen itself within the marketplace. In doing so, we are making changes at the executive level management of our company, bringing in highly skilled and proven leaders while allowing the creative side of our company to focus on continued innovation.

I am stepping down as CEO of WizKids. Moving forward, I will continue to work with WizKids in a creative capacity, exploring new product innovations and game development. The goal is to allow me to do what I do best and what I love the most, which is to create great games. Stepping down as CEO is a very difficult decision. But I believe it is best for WizKids, as well as what is best for me.

Lax Chandra will be taking on the role of President at WizKids. Lax was most recently Topps Company’s Director of Business Development for the Entertainment Division and head of the Internet Group. Lax’s mix of strategic vision, passion and discipline combined with his impressive business experience make him a solid choice as WizKids next President. I am confident he will effectively lead WizKids into its next chapter for years to come.

With the strong addition of Lax, WizKids has also hired Joe Hauck as the Executive Vice President of Sales, Marketing and Product Development. Joe brings with him 10 years of game industry experience, most recently as Vice President of Brand Marketing for Wizards of the Coast. Joe is one of the most accomplished marketers in the history of our industry. His experience managing the Magic brand is a testament to steady brand development and extension. Joe will focus on growing WizKids’ market share, forming strategic partnerships, and delivering top-notch products to our industry. I am pleased to welcome him as a valued member of our management team.

WizKids is firmly committed to supporting the Core Hobby Game industry and plans to serve this industry for years to come. The company’s commitment to innovation and excellence has not changed and we look forward to working with all of the folks that make this industry great to help transform the marketplace into a vibrant and exciting one again.


Jordan Weisman


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