White Wolf wants you to trade up

March 12th, 2008: Allan Sugarbaker says...
White Wolf wants you to trade up

White Wolf is making a more agressive play to bring converts from D&D to Exalted in a new promotion. The Graduate Your Game promotion will provide 2,500 copies of the Exalted: 2nd Edition rulebook in exchange for a D&D 3.5 Player’s Handbook. Consumers can either contact White Wolf directly with an and a book, or bring a to a local retailer. Here’s where it gets amusing: participating retailers must “take all D&D 3.5 Player’s Handbooks that are exchanged, tear out the pages, and return the full cover with the consumer forms”. Destroy those books! As if that weren’t enough, gamers can download a diploma “for graduation from the Third Edition Fantasy Game”. Those who want to take advantage of the trade-in offer should make arrangements soon, as retailer promo kits get mailed next week, and White Wolf anticipates a good chance that all book preorders will be spoken for well ahead of the April 28th deadline.


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