Disney to Buy Marvel

August 31st, 2009: Lee Valentine says...
Disney to Buy Marvel

After escaping the Green Goblin and the Sandman for years, Spider-Man will soon be caught by a mere mouse — Mickey Mouse. In a $4 billion deal, Disney is acquiring 5,000 Marvel-branded characters and other associated properties. For the gaming industry, this might make Marvel licensing available only to the “big boys”, because Disney’s licensing division is notoriously harder for small companies to navigate without a Disney-vetted licensing agent or a stable of other successfully managed licenses in the game company’s portfolio. Still, as Marvel’s value as a licensor has gone up in recent years, the licensing fees may have already put Marvel out of the reach of many game companies anyway. The guys at Upper Deck renewed their license at just the right time. Feel free to comment with additional details or speculations. The full story is here.


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