WizKids Opens Store, Reassures Public They Haven’t Gone Nuts

ICv2 reports that WizKids has opened a retail store in Redmond, WA (yes, home of the Microsoft campus), in a highly youth-visible location. The stated purpose of the store is advance playtesting of new games and expansions, not an eventual global empire. “[ExecVP Martin] Stever told us that WizKids has no intention of opening more than one store. ‘We’re not Games Workshop or Wizards of the Coast,’ he said.” Don’t scare us like that, Martin.