For the past few years, has run ads in the program books at Origins and GenCon. Usually, these featured free Button Men that could be cut out at the Cheapass booth and made into the fully operational model. This GenCon, the company’s skipped that in favor of a Milwaukee area newspaper coupon, which can be redeemed at the Cheapass booth for a copy of the new Hip-Pocket style game, Swag. If you can’t find the coupon, you’ll get a free copy along with a purchase of $25 or more. Freeloader will also be available at the convention, though in a pre-release form. So you’ll have to be content with an entire free game this year, and if you really want some new Button Men, you can order the new exclusively through the Cheapass website.