Decipher to keep making LotR CCG expansions for a hella long time

Three expansions a year through mid-’07, eh? The ICv2 article makes a point of how Decipher’s CCG license extends beyond the films, to The Hobbit and other stuff. But will the audience persist for this game when the films are a distant memory in pop-culture terms, or will we see a return to the paradoxical niche status of the Tolkien properties in gaming? Will Tom Bombadil cards be enough, and how the hell will they make them match the gorgeous movie graphics?