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Privateer on business, book pricing, time, and money

March 23rd, 2005: Mike Sugarbaker says...
Privateer on business, book pricing, time, and money

Besides being a stellar example of what real professionalism looks like, this discussion at Privateer Press about the new products they announced last week calls out a serious problem in the game industry – and it’s even worse in RPGs.

Unfortunately, this has not traditionally been an industry that was willing to pay for quality – a message driven home every time we hear a gasp at the price of a book. Go to a Barnes & Nobles and find a book that took a year to make, is printed in full color, and caters to a specialty niche (in other words, they’re not printing hundreds of thousands of them), and you’ll see a much higher price point than anything the game industry currently supports. Basically, the consumers in our industry have dictated a pricing structure that they are willing to spend within. But printing works like this: the more you print, the better price you get and the less you can charge for a book to make it worth the while. However, in the game industry, we make products for tens of thousands rather than hundreds of thousands, so the pricing is not as good.

Steve Long of Hero Games made this same observation at DunDraCon about niche-press books… to the general derision of the room. But I think he’s right, and I hope he breaks rank and experiments with the pricing on some of his books. Meantime, ask yourself: how much are you willing to pay for quality? Did you howl at the price of the Farscape book? Because that’s what it costs, people. You want to halt the decline of the indie RPG market? You might have to pony up. Are you ready?

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