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Wizards Makes Staff Changes With Incredible Amount of Corporate Doublespeak

December 2nd, 2005: Mike Sugarbaker says...
Wizards Makes Staff Changes With Incredible Amount of Corporate Doublespeak

WotC has fired several key staff members, including both the VP and senior VP of marketing, Hecatomb design lead Mike Elliott, and D&D brand manager Charles Ryan. I don’t know that the failure of Hecatomb is Elliott’s fault, really… but I guess his losing his job over it is predictable in a large company. These other firings are iffier in my view: D&D has seemed kind of aimless for the last while, but if it’s had a dip in sales lately, I think that can be understood in the context of nothing being able to live up to massive press coverage of the 30th anniversary. The marketing firings are also difficult to figure, given the great ad campaigns lately… unless they also apply to product marketing – that is, the decisions about what to produce and how. Then these firings make all kinds of sense in light of Hecatomb. Anyway the most complete information released so far is at GR – we’ll follow up if there is any official WotC release.

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