Hellboy lends his oversized hand to HorrorClix

October 16th, 2006: Allan Sugarbaker says...
Hellboy lends his oversized hand to HorrorClix

Hellboy has given WizKids a reason to try a HeroClix/HorrorClix crossover product… other than the desperation retailers saw when WizKids announced the return period on HorrorClix would be cancelled for any distributor making a reorder. Even a windowed “Hellboy and the B.P.R.D Action Pack” with the Dark Horse Comics logo riding shotgun will be hard pressed to pull the HorrorClix game out of its downward spiral. Maybe the Aliens vs. Predator packs will be able to pull the game out of the fire. I wouldn’t count on it, though.

WizKids press release follows:


October 16, 2006 (SEATTLE) – WizKids Inc. announced today the return of Dark Horse Comics to HeroClix® with the release of the seven-figure Dark Horse HeroClix Hellboy and the B.P.R.D Action Pack. This windowed product, which features all-new sculpts and game play, will be released in March 2007.

Hellboy is the popular demon-turned-hero created by Mike Mignola and published by Dark Horse Comics. Hellboy has been featured in a live-action movie, an upcoming animated movie and will be seen in Hellboy 2 by Universal Pictures in 2008. The B.P.R.D. (Bureau for Paranormal Research and Defense) is a group of government agents whose sole duty is to protect unsuspecting citizens from the forces of darkness.

Because Hellboy and B.P.R.D. are horror-themed comics, WizKids will be branding this product as a dual HeroClix-HorrorClix release. HorrorClix™ is the new monster-themed collectable miniatures game that is loosely compatible with HeroClix. The Dark Horse HeroClix Hellboy and the B.P.R.D. Action Pack will contain seven monster cards along with victim tokens for HorrorClix compatibility.

“We’re very excited to complement HeroClix and HorrorClix with this great property from Dark Horse Comics,” said Lax Chandra, president of WizKids®. “HeroClix is really a game for comic book fans, and the Hellboy property fits perfectly into the HorrorClix genre. Hellboy and the B.P.R.D. are very high on the wish lists of our players and collectors.”

“Playing Hellboy and the B.P.R.D. will be very easy, no matter which game system you’re using,” said Mark Tuttle, WizKids brand manager. “If you’re playing HeroClix, you’ll use the figure’s dial and reference the standard powers and abilities card. If you’re playing HorrorClix, you’ll use the included monster cards to know how to play each figure. This will become the standard for any dual-branded HeroClix-HorrorClix product we release.”

Exact pricing for the Dark Horse HeroClix Hellboy and the B.P.R.D. Action Pack is to be determined. For more information on Dark Horse Comics, visit www.darkhorse.com.

A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Its HeroClix and Pirates brands are among the most successful games on the market today. The company has sold hundreds of millions of game pieces worldwide. For additional information, visit www.wizkidsgames.com.

©2006 WizKids, Inc. All rights reserved. HeroClix, HorrorClix, and WizKids are trademarks of WizKids, Inc. Dark Horse, Dark Horse Comics, and the Dark Horse logo are trademarks of Dark Horse Comics, Inc., registered in various categories and countries. Hellboy is © 2006 Mike Mignola. All rights reserved.


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