» Decipher plans viral CCG launch, shared profits for fans
Monday, March 31, 2008
Decipher plans viral CCG launch, shared profits for fans
Decipher, the company responsible for hit CCGs like Star Trek, Star Wars, and Lord of the Rings, is trying a new approach with its next project. According to this announcement (there’s more than just the countdown clock, be patient), Decipher will launch a new CCG called Fight Klub at the end of April. This appears to be releasing in 121 card packs, or “kilos”, for $29.95 each. What license will be attached to the game, if any, is unclear. New players will join by invitation only, and each “mentor” player that invites more gamers will get a 10% kickback of all those players spend on the game, for life. Players will vote on cards for upcoming sets, possible reprints, and licenses they’d like to see pursued. Decipher will reap the maximum profits on the game, as Fight Klub won’t be solicited through regular distribution channels, instead only becoming available through Decipher directly. Of course, considering the timing of this (what date is it tomorrow? Hmm…), this might be foolery, but it doesn’t seem that way.
11 Responses to “Decipher plans viral CCG launch, shared profits for fans”
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pduggie Says: April 1st, 2008 at 7:19 am
That’s bizzare. Isn’t that like a pyramid scheme? Or at least, dopey Multi-level-marketing?
Hoping its an April Fool.
Chris Says: April 1st, 2008 at 8:03 am
Smells like failure.
Jay Says: April 1st, 2008 at 8:53 am
I’m going with April Fools Joke.
Chris Says: April 1st, 2008 at 9:29 am
I thought you could only post April Fool’s Jokes if you were relevant…
Pookie Says: April 1st, 2008 at 9:29 am
If a joke, it is not even remotely funny and I doubt that few have really noticed.
If a real TCG, I have my doubts about any possible success. A flurry of interest initially, but in the long term it will probably go the way of similar games.
Dave T. Game Says: April 1st, 2008 at 9:56 am
That’s a LOT of work for an April’s Fools joke from a nearly-defunct company. I think it’s legit.
The only concrete license I was able to spot was Reservoir Dogs, which is on the single sample card.
misuba Says: April 1st, 2008 at 10:49 am
I’m perversely fascinated by this. (And it went live yesterday, or before.) It’s like they rethought absolutely everything about their market except the one thing that matters.
Well, one and a half things: the licensing part is kind of questionable too. But if you’re going to sell direct to fans, and ask them to vote on which licensed content to use… why not just ask them to create prospective content on their own, and vote on that?
Or, if they’re supposedly coming your website anyway, why bother with a paper product at all except as a weird extra, like those action-figure printouts of people’s WoW characters?
I have to agree: bizarre.
Allan Sugarbaker Says: April 1st, 2008 at 12:35 pm
Yeah, I doubt it’s a joke - far too much effort went into it.
I wasn’t sure if Reservoir Dogs was just thrown in as a mock-up example to get the imagination flowing, or an actual product we could expect. In all, this isn’t just a plan to lean on your community of fans, this is counting on the community to resurrect you in the marketplace and join your undead legion. Just a strange way to get back into game publishing.
Chris said:
I thought you could only post April Fool’s Jokes if you were relevant…
Owch.
Del Says: April 2nd, 2008 at 12:31 am
Looks like a pyramid marketing idea to me. Worked for Avon tho so who would I be to be critical.
This could get a lot of people into design, eh?
Brian Says: April 2nd, 2008 at 12:25 pm
From what I can tell, it’s no joke. And it’s also not a true pyramid
scheme - there don’t appear to be any “levels”, so it doesn’t matter when
a person joins: it looks like you only profit from those people you
personally bring to the game.
For a company in such dire straits as Decipher seems to be, it sure is a
novel way to keep a larger share of profits. No distributors, little to no
advertising… Time will tell if it succeeds. They are putting a lot of
faith in their core players to spread the word, so success will ride on
good game mechanics. I imagine the game is getting a lot of testing.
Mike Sugarbaker Says: April 5th, 2008 at 10:20 am
There are two separate levels, but one of them is designated for retailers and the like - they get 5% of profits from the people they convert and the people they convert, if I read correctly.
And yes, it is worth discussing the things that they’re getting right here: some sort of revenue-sharing program is a really interesting thing to add to the mix, although I think people would be more comfortable with an Amazon Associates model than this model. And they’re going direct to customers in a way that really cements the relationship, which is pretty neat.
Sadly… FightKlub. Yeah.