It almost seemed inevitable, and now it has come to pass – Fantasy Flight Games just announced price increases for many of its product lines. Citing “energy, commodity, and labor prices” as the sources of “tremendous upward pressure on manufacturing pricing”, FFG plans to adjust its prices upward by 10%-25% as of November 1st. The higher prices will be applied to most FFG products – see the official price sheet here. The sold-out preorders of Battlestar Galactica: The Board Game will not be affected by the price increase and remain priced at $39.95, though the second and subsequent printings will carry a $49.95 price tag. At the same time, FFG will discontinue its policy of net pricing, allowing retail and distribution customers a larger discount on big orders. It’s hard to say if this will cause the company’s holiday season orders to take a downturn, since FFG still has the quality to make the price worthwhile. See the full press release below.
Fantasy Flight Games press release follows:
FANTASY FLIGHT GAMES TO INCREASE PRICES ON GAME PRODUCTS, ELIMINATE NET PRICING STRUCTURE
FOR IMMEDIATE RELEASE
Roseville, MN, USA (September 5, 2008) Fantasy Flight Games (â€œFFGâ€) announced today that it will increase its suggested retail prices on a wide range of its products, while simultaneously eliminating the Net Pricing wholesale structure it has carried on select product lines. The price increases are broad reaching, aï¬€ecting most board game and card game SKUs with increases in the 10%-25% range.
â€œThere has been tremendous upward pressure on manufacturing pricing during the last three years,â€ said FFG founder and CEO Christian T. Petersen. â€œFFG has for long fought extremely hard to create and retain maximum value in its products for the gaming audience. This is something that weâ€™ll continue to do. However, with energy, commodity, and labor prices aï¬€ecting every stage of our our business, we now ï¬nd it necessary to make a rare correction,â€ he continued. â€œEven with the price increases that we announce here today, I still think that our customers will ï¬nd FFG products among the best values in the industry.â€
Price changes on existing inventory items will take place on November 1st, 2008, while prices increases on upcoming new releases will take place with immediate eï¬€ect. A detailed list of new prices and their eï¬€ective date, has been made available on FFGâ€™s website: www.fantasyï¬‚ightgames.com and will be sent today to FFGâ€™s retail and distributor customers.
Battlestar GalacticaÂ®: The Board Game, FFGâ€™s most anticipated fourth quarter release, will retain its SRP of $39.95 for the ï¬rst wave of product (which is currently sold out on pre-orders, and scheduled to arrive in October), increasing to $49.95 for the second wave (scheduled for late November).
Simultaneous with the November 1st pricing increase, FFG will eliminate the net pricing structure it has maintained on select products such as War of the RingÂ® and StarCraftÂ®: The Board Game, among others. As a result of this, FFG will then exclusively sell wholesale items to retailers and distributors on its standard discount-based structure.
John Grams, FFGâ€™s Business Development Manager, noted â€œIn conjunction with this necessary price correction, we have decided to simplify our pricing structure to the advantage of our retail customers. Just a short while ago, we eliminated Net Pricing on the Rackham product line, and today weâ€™re pleased to eliminate Net Pricing at FFG entirely. With a single discount structure, our wholesale customers will now be able to look at any FFG product and know with
conï¬dence what their price will be.â€
About Fantasy Flight Games
Located in Roseville, Minnesota, Fantasy Flight Games is a publisher of board, card, miniatures, and role-playing games. Since it was founded by its CEO Christian T. Petersen in 1995, Fantasy Flight has published hundreds of successful titles, including World of Warcraft: The Board Game, the Lord of the Rings series of board games; board and card games based on H.P. Lovecraftâ€™s Cthulhu mythos and George R. R. Martinâ€™s A Game of Thrones, and many original board games such as Twilight Imperium, Runebound, and Descent: Journeys in the Dark. For more information, visit the Fantasy Flight Games website at www.fantasyï¬‚ightgames.com.
Its really hard to get upset at this. Things are just tough all over and, Lord knows, FFG pumps its boxes with enough stuff that has been affected by the economy going in the crapper. Although I certainly approve the removal of the net pricing. Sure it’ll mean I won’t be able to buy my FFG games as cheaply as before but I also know that I’ll still get plenty of play out of them to make it worthwhile.
Exactly, James. FFG’s games are solid enough that, really, they can justify the increase. If their games were just so-so quality, I’d see this as a bad move for the company. As it is, this seems reasonable, and probably necessary for their bottom line.
This was also a big move on FFG’s part in terms of retailer relations. FFG has lowered our discount in the past to keep MSRPs stable, and this time they didn’t. So, that was good…
It would be nice to have some packaging with the price increase though.