Hot on the heels of this year’s inaugural event, Impressions Advertising & Marketing has just declared the second Free RPG Day to be June 21, 2008. Not only that, but as any of you who heard our post-FRPG Day interview with Aldo Ghiozzi of Impressions already know, next year’s event will be worldwide. How this expanded event will impact the demands upon the participating publishers remains to be seen. In any case, roleplayers are sure to turn out again next year for the chance at a fresh batch of new game products.
Impressions Advertising press release follows:
Impressions Announces Free RPG Day 2008
For immediate release: July 17, 2007 – Impressions Advertising & Marketing announced today the date for Free RPG Day 2008. The in-store event will be celebrated Saturday, June 21st.
Hot on the heels of a great first year, Impressions will once again work with hobby game retailers and RPG publishers worldwide to bring new RPG quickstart rules and adventure modules into the hands of gamers. Consumers will have the opportunity to play brand new material for a variety of RPGs – no overstock, retail-priced or dead product with this event.
“For 2007, we had nearly 300 retailers in the United States and 12 game publishers support the event. Now that we have year one under our belts, we will be opening up the event to retailers and consumers worldwide”, said Aldo Ghiozzi, owner of Impressions.
“Free RPG Day is the most successful promotion we have ever participated in.”, said Steve Chenault, owner of Troll Lord Games. Chenault continued, “After the quickstart rules hit consumers, we quickly saw an increase in sales with distributors and on our site.”
Some stores for 2007 reported Free RPG Day created lines waiting outside the store, the second biggest revenue day ever and over $1,000 in sales in the first hour!
The only thing gamers need to do is find a participating retailer (as they sign up) at www.FreeRPGDay.com.
About Impressions Advertising & Marketing
Impressions handles the distributor sales and shipping for nearly 50 hobby game companies to over 40 distributors worldwide, while also being the publishers of GameBuyer Magazine, the only monthly business-to-business publication 100% devoted to the hobby game retailer. More information about Impressions can be found at www.impressionsadv.net